Competitive Advantage on behalf of BIM4M2 have just published their latest free to download research BIM Adoption by Product manufacturers 2015/16. This research comes just as the Governments BIM Level 2 mandate deadline has arrived, and is an update on the survey conducted in 2014, to ascertain where product manufacturers were on their journey of adopting BIM. It will also inform the process of helping other manufacturers implement BIM. The new research aims to understand how product manufacturers’ attitudes towards BIM and its overall adoption have changed since 2014.
So what are the key reasons why product manufacturers are now adopting BIM, or planning to? How have their attitudes towards BIM changed and what is the overall level of the adoption of BIM in 2015/16 compared to 2014?
BIM: Where are we now?
The number of product manufacturers providing BIM has increased gradually over the last few years, with many more planning to invest in BIM in the very near future. BIM Adoption by Product Manufacturers shows that the number of product manufacturers that completed the survey and have already invested in BIM or planning to has now increased to 93% for 2015/16 from 90% in 2014. I believe an important factor in the change of manufacturers adopting BIM is the Government’s mandate.
Reasons for adopting BIM
Reasons for manufacturers adopting BIM have not changed significantly since 2014. Then manufacturers mainly invested in BIM due to the commercial advantage and the demand from customers, where as in in 2015/16 the key reasons are the market demand for BIM and better business opportunities. Alongside this a common explanation for adopting BIM – ‘BIM is the Future’.
BIM as a differentiator
BIM may be the future for the construction industry but is it seen as an important differentiator for business by product manufacturers? In 2014 three quarters of those already offering BIM believed it was. With 47% of those saying that it had also helped them secure business. This view has not changed, but 60% now say it has helped them to secure business. Going into the future BIM will change from a differentiator to a must have. If manufacturers do not have BIM or start to invest too late they will lose out on not just central government work, but many private sector opportunities.
What barriers to BIM adoption remain?
As with all decisions to invest in something new, there will be things that are seen as barriers to making the investment; this is no different with BIM. In 2014 the main barriers for manufacturers providing BIM content were the resource required, creating an understanding of its importance and understanding the software options available, with the investment required presenting less of a barrier. However in the 2015/16 the main barriers are creating an understanding of BIM amongst colleagues, time and resource required and knowing the level of detail and information to provide. I believe these barriers have changed due to the growing awareness of BIM, and also manufacturers generally have more of an understanding of what clients require.
Generally the reasons for manufacturers adopting BIM have not changed and in principle are the same today as they were two years ago, as ‘BIM is the future’. Barriers for manufacturers investing in BIM have moved away from resources required in creating objects and investment. Manufacturers are more focused on how to understand the BIM model as a whole and how to provide the level of information required. Seminars like the recent BIM for Manufacturers Seminar – Countdown to mandatory government BIM, hosted by BIM4M2 and the CPA, should help with this understanding.
Overall BIM has moved from being about manufacturers creating 3D objects and deciding the software to use. Manufacturers are now focusing on the data behind objects and what level of detail is required, creating a more collaborative design environment for the future.
Author: Michael Prince
Joining Competitive Advantage Consultancy in 2012 as a graduate in economics from Kingston University, Michael’s role as Research Manager involves data analysis, business and market forecasting, researching and writing reports. Since joining, he has developed online information gathering options. He is also responsible for maintaining personalised client forecasting models.