What are the key reasons why construction product manufacturers are choosing not to adopt BIM? How have their attitudes towards BIM changed and what is the overall level of non-adoption of BIM in 2015/16 compared to 2014?
Competitive Advantage on behalf of BIM4M2 have just published the latest free to download construction research BIM Adoption by Product manufacturers 2015/16. This research comes just as the Governments BIM Level 2 mandate deadline has arrived, and is an update on the BIM survey conducted in 2014, to ascertain where product manufacturers were on their journey of BIM adoption. Separately Competitive Advantage has also conducted research into the Adoption of BIM by Architects 2015, this report highlights what BIM support product manufacturers are already providing and what Architects require from them.
BIM Adoption by Product manufacturers 2015/16 aims to inform the process of helping construction product manufacturers implement BIM. The new research aims to understand how product manufacturers’ attitudes towards BIM and its overall adoption have changed since 2014.
Adoption of BIM by construction product manufacturers: Where are we now?
The number of product manufacturers not intending to invest in BIM has decreased slightly over the last few years. Our research shows that the number of product manufacturers that have no plans to invest in BIM has now decreased to 7% for 2015/16 from 10% in 2014. I believe an important factor influencing this is the Government’s clear commitment to BIM Level 2.
Reasons for construction product manufacturers not investing in BIM
Reasons for construction manufacturers not investing in BIM have not changed significantly since 2014. Back then manufacturers were not investing because the cost of developing their BIM offering was too expensive. Today the key reason is still the cost of development, but also a lack of information for construction product manufacturers and not enough interest from the market for BIM objects.
What are the barriers to BIM investment?
As with all decisions to invest in something new, there will be things that are seen as barriers to making the investment; this is no different with BIM.
In 2014 the main barriers to investment in BIM content were the cost to develop, the lack of demand for BIM in the supply chain and not enough in-house expertise and understanding of BIM. However today, although the main barriers are still its development cost along with a lack of demand in the supply chain, lack of understanding has become less of a barrier. I believe that the in-house expertise and understanding has grown alongside the awareness of BIM, as manufacturers generally now have more of an understanding of what clients require.
The reasons for manufacturers not investing in BIM have not changed and are the same today as they were two years ago. Barriers for manufacturers not investing in BIM have moved away from the cost of developing BIM objects. Manufacturers are now more focused on the lack of information around BIM, and the understanding of what would be required to invest. Seminars like the recent BIM for Manufacturers Seminar – Countdown to mandatory government BIM, hosted by BIM4M2 and the CPA, should help with this understanding and providing information for manufacturers. Similarly the Product Data Template Initiative will simplify the process of providing BIM content and reduce the costs of development.
Overall BIM has moved from being about manufacturers creating 3D objects and deciding the software to use. And now focuses on the data behind BIM objects and what level of detail is required, creating a more collaborative design environment for the future. However many manufacturers still see the issues of BIM as creating 3D objects and deciding the software to use, along with the heavy investment needed to provide this BIM offering. Manufacturers who do not invest in BIM risk losing out on not just central government work, but many private sector opportunities.
Joining Competitive Advantage Consultancy in 2012 as a graduate in economics from Kingston University, Michael’s role as Research Manager involves data analysis, business and market forecasting, researching and writing reports. Since joining, he has developed online information gathering options. He is also responsible for maintaining personalised client forecasting models.
Michael worked on the research Adoption of BIM by Architects 2015, this report highlights what BIM support product manufacturers are already providing and what Architects require from them. As well as the recent BIM4M2 research BIM Adoption by Product manufacturers 2015/16.